Key visual — Neon Ladder — Way to "upstairs", "heaven", pretty much alcohol does the same thing :) And there is a moon, but can be a cherry too :)
And here is tutto mondo — Words are turning on/off making the classic italian expression (Volare—Cantare, Ciao—Bella....) via tiny app on some micro computer (Arduino with Processing will do)
Each installation/show has a new symbol on the top. Prego cherry :)
And so on. Also the typeface.