OM NORMAL

aPril 2020

apr“The pandemic has proven that we can change. Overnight we started wearing masks and gloves, washing our hands excessively and drinking even more than usual. We show empathy and love for the entire planet. We are not the same after lockdown. Science fiction has become reality, all you have to do is choose your favorite dystopia or utopia and make it happen.”

A poster campaign that was intended to be anonymous, during the lockdown. The idea was to promote the pandemic rules in the most human and optimistic tone possible. All the posters were ready in 6 hours and printed the next day. Then they were pasted all over Bucharest, but also posted on Instagram and Facebook. And they went viral.

project done with lil help of dana, mara, fabrik & sasha.